AAA UCST Command Center
Unified Coordinator Strike Team — Pilot V2.0
Members First · Empathy · Integrity · G$D · True North
UCST Command Center v2.0
One team · Three call modes · Commercial | Residential | Member & Pro interactions
3 Call Modes Commercial Residential Member-Facing Pro-Facing 6 Coordinators 30-Day Pilot
UCST
STRIKE TEAM
ONE TEAM · SAME ROLES · THREE DISTINCT SWIM LANES · DIFFERENT LANGUAGE, TOUCHPOINTS & FLOWS BY LANE
MEMBER-FACING MODE
C-01→C-26 · Business accounts · Sedona + Salesforce
Member-Facing
Business owner / decision-maker. Professional tone, ROI-focused, respect their time. Reference their business name constantly.
Pro-Facing
Field technician. Technical, concise, process-first. They need job data fast — scope, zones, panels, permits.
Pre-call focus: Confirm access, contact on-site, permit status, scope changes
QA focus: Zone count verification, monitoring path confirmed, panel test passed
Post-install focus: Staff trained, monitoring active, service agreement signed
TECHNICIAN-FACING MODE
R-01→R-16 · Home accounts · Salesforce FSL
Member-Facing
Homeowner. Warm, family-safety focused. Educate without overwhelming. They want to know "is my family protected?"
Pro-Facing
Field technician. Job-number first, device list second, any site anomalies third. Keep it crisp — they're between jobs.
Pre-call focus: Confirm address, access, pets, preferred tech arrival window
QA focus: Device test, app setup confirmed, UCC/CS code set, member knows how to use system
Post-install focus: Member education complete, false alarm prevention, referral loop

Call Type Matrix

CALL TYPE COMMERCIAL RESIDENTIAL OWNER
Member-Facing Mode
C-01→C-26 Workflow · Business Accounts · Sedona + Salesforce · Professional member interactions
SedonaSalesforce FSLCommercial PermitsZone Verification

Commercial Talking Points — By Call Type

📞 PRE-INSTALL CALL — Business Owner / Decision Maker
Tone: Professional, brief, respectful of their time. They care about minimal business disruption.

Member-Facing (Owner)

  • Reference their business name immediately
  • Confirm on-site contact and access point
  • Set time window — confirm no conflicts with business operations
  • Confirm permit pulled and approved if required
  • Ask about any scope changes since original quote
  • Confirm who signs off on install completion
  • Remind them: tech will present system walkthrough to designated staff member

Pro-Facing (Tech)

  • Give job number first, always
  • Confirm zone count and panel model
  • Flag any permit or access issues discovered in pre-call
  • Confirm commercial monitoring path (IP/cellular)
  • Note if business has specific hours or security protocols
  • Confirm staff training is expected — who's receiving it
  • Any special scope: cameras, access control, sprinkler supervision
🔍 QA CALL — Post-Install Quality Check

Member-Facing (Owner/Manager)

  • "Is your system fully operational from your staff's perspective?"
  • Confirm all staff who need codes have codes
  • Verify they know how to place system on/off test
  • Confirm monitoring certificate delivered
  • Ask about any punch-list items tech noted
  • Confirm invoice/paperwork received
  • Open door to service agreement questions

Pro-Facing (Tech) — Close-Out Call

  • "Walk me through zone count — match the scope sheet?"
  • Confirm panel communication test passed
  • Confirm monitoring path primary and backup
  • Any deviations from scope? Document them now
  • Staff training completed — who received it?
  • Any items left open or scheduled for return?
  • Confirm job status in Sedona/Salesforce before hang-up
📬 POST-INSTALL / FOLLOW-UP

Member-Facing (Owner)

  • Open with business name — shows you know them
  • Confirm system has been used successfully since install
  • Any staff questions or false alarm events?
  • Confirm they're on monitoring — give CS number
  • Service agreement review — any questions?
  • Referral: "Do you own or manage other locations?"
  • Upsell check: cameras, access, additional zones?

Objection Handling

  • "Too busy" → Schedule a 3-minute callback
  • "System seems complicated" → Offer staff re-training
  • "False alarm happened" → Activate false alarm prevention protocol
  • "Thinking of cancelling" → Escalate to concierge save path immediately
  • "Want to cancel monitoring" → ROI conversation: permit discount, liability reduction
  • "Permit issues" → Connect to coordinator for resolution support

Commercial QA Walk-Through — Step by Step

Commercial Member Education — After-Install

Technician-Facing Mode
R-01→R-16 Workflow · Home Accounts · Salesforce FSL · Family-safety focused member interactions
Salesforce FSLAlarm.comApp SetupUCC/CS Codes

Residential Talking Points — By Call Type

📞 PRE-INSTALL CALL — Homeowner
Tone: Warm, friendly, family-safety focused. They may be nervous. Reassure and excite.

Member-Facing (Homeowner)

  • Use their first name — feels personal
  • Confirm full address including any gate codes
  • Ask about pets — very important for tech safety and liability
  • Confirm preferred 2-hour arrival window
  • Confirm who'll be home to let tech in (must be 18+)
  • Set expectations: install takes 2–4 hrs depending on system size
  • Let them know tech will walk them through everything at the end
  • Ask if they've downloaded the Alarm.com app yet

Pro-Facing (Tech)

  • Job number first — always
  • Member name and confirmed address
  • Any access issues: gate code, dogs, narrow driveway
  • System type: confirm equipment list
  • Window confirmed with member
  • Note if member requested specific placement discussions
  • Remind tech: full end-user walkthrough expected before leaving
🔍 QA CALL — Post-Install Quality Check

Member-Facing (Homeowner)

  • "How was your experience with the technician today?"
  • Confirm app is downloaded and working
  • Confirm they know their UCC and CS codes
  • Confirm they've tested the system at least once
  • Ask about any devices that felt confusing
  • "Do you feel confident your home is protected?" — if no, offer education call
  • Mention 24/7 monitoring is live

Pro-Facing (Tech) — Close-Out

  • Device count — match work order?
  • All sensors tested and reporting?
  • Panel communication confirmed (cellular/IP)?
  • App activated and linked to member's account?
  • Member walkthrough completed? Note who received it
  • Any open items or damage noted on-site?
  • Job status updated in FSL before close
💛 CANCEL SAVE — Residential

Save Framework (L.A.C.E.)

  • Listen — let them finish, don't interrupt
  • Acknowledge — "I completely understand your frustration"
  • Clarify — "Can I ask what specifically prompted this?"
  • Empathize + Execute — solve the root cause

Save Options by Reason

  • Cost concern → Review plan, downgrade option, billing review
  • Moving → Transfer service offer
  • Technical issue → Same-day service escalation
  • Never used it → Full education/re-onboarding call
  • Competitor offer → Loyalty discount review
  • Unhappy with tech → Service recovery protocol

Residential QA Walk-Through — Step by Step

Residential Member Education — After-Install Issue Handling

Member Interaction Playbook
All member-facing (B2C) talking points, language guides, and tone standards — Commercial & Residential
UCST Logo

Language & Tone Guide — Members

✅ ALWAYS SAY
  • → "Your family's safety / your business's security is our priority"
  • → Use their name at least twice per call
  • → "I want to make sure you feel completely confident..."
  • → "You're protected 24/7 — here's how that works..."
  • → "Is there anything else I can clarify for you today?"
  • → "I'm logging this for your account right now"
  • → "Our technician will walk you through everything"
❌ NEVER SAY
  • ✗ "I don't know" — say "Let me find out for you"
  • ✗ "That's not my department" — own it, route it
  • ✗ "You should have been told that at install"
  • ✗ "There's nothing I can do about that"
  • ✗ "The technician should have shown you"
  • ✗ "Per our contract..." (sounds adversarial)
  • ✗ "I can't do that" — find what you CAN do
Pro / Tech Interaction Playbook
All pro-facing (field tech) talking points, close-out scripts, and QA coordination language

Language & Tone Guide — Pros

✅ PRO CALL FORMULA
  • → Lead with job number — always
  • → Keep it under 3 minutes when possible
  • → Confirm, don't interrogate — "Just verifying..."
  • → Acknowledge good work: "That job closed clean — appreciate it"
  • → Give them what they need, then let them go
  • → If QA issue: "Here's what we need to clear this..."
  • → Document everything before hanging up
❌ AVOID WITH PROS
  • ✗ Lengthy explanation before getting to the point
  • ✗ Blaming language: "Why didn't you..." — instead: "We need to..."
  • ✗ Asking for information already in the system
  • ✗ Vague requests: "Can you check on that?" — be specific
  • ✗ Calling during active install without urgency
  • ✗ Leaving voice mail without a specific callback action item
All Templates
Every email, text, and call script — organized by lane and type. Click copy to grab any template instantly.
QA Playbook
Step-by-step QA walk-throughs and after-install issue handling for both Commercial and Residential lanes
Account Setup Gantt Chart
Standard timeline from sale creation through QA close-out — Commercial and Residential side-by-side

Account Setup Timeline — Days from Sale

Commercial Residential Shared
PHASE / TASK
SLA TARGETS BY LANE
COMMERCIAL
Pre-call: within 24hrs of sale · Install: within 5 business days · QA: same day as install · Follow-up: within 48hrs · Close-out: within 72hrs of install
RESIDENTIAL
Pre-call: within 24hrs of sale · Install: within 3 business days · QA: same day as install · Follow-up: within 48hrs · App confirmed: day of install
Daily · Weekly · Monthly Trackers
Metrics framework by time horizon — feeds into Excel Master Tracker
Daily Metrics
  • Pre-sale calls completed per coord
  • QA calls completed vs. queue
  • QA first-pass rate (pass/fail count)
  • Cancel saves attempted / saved
  • Post-install calls completed
  • Upsells identified
  • Schedule fills completed
  • Accrual jobs cleared today
Weekly Metrics
  • QA backlog age (avg days open)
  • Accrual queue delta vs. prior week
  • Cancel save rate % by coord
  • QA first-pass % vs. baseline
  • Referrals generated this week
  • Upsell pipeline value added
  • Commercial vs. residential volume split
  • Tech close-out calls completed
Monthly Metrics
  • CC rate vs. 5% target
  • Go-back savings vs. $3.6M goal
  • RMR saved via cancel save program
  • Upsells closed (new RMR line)
  • Member NPS delta vs. baseline
  • Referrals → installs conversion
  • QA first-pass rate trend (4-week)
  • Revenue impact vs. AOP target
📥 EXCEL TRACKER DOWNLOAD
Download UCST_Master_Tracker.xlsx for the full Daily/Weekly/Monthly/Gantt workbook with dropdown validation, auto-totals, and delta tracking. Open separately from this portal.